- Example): A post on a baking blog that lists common cookie problems (flat, too hard, burnt bottoms) and how to fix them stays evergreen because home bakers will always search for cookie tips. Why it works: It addresses an evergreen question (“Why did my cookies turn out wrong?”) in a detailed, helpful way. It likely gets a spike each holiday season, but also steady visits year-round from weekend bakers.7
- Credit Score FAQ on a Finance Site: An article titled “Understanding Your Credit Score: The Ultimate FAQ” that answers what a credit score is, how it’s calculated, how to improve it, etc., can remain relevant for many years. Why it works: The concept of credit scores doesn’t change dramatically; it’s a foundational personal finance topic. By covering it in a thorough Q&A format, it captures search traffic from anyone trying to learn about credit scores, year after year . Yoga Basics Video Series: A YouTube series or blog posts like “10 Yoga Poses for Beginners” can be evergreen content because beginners will always be looking for introductory guidance. Why it works: It’s visual, instructive, and addresses the ongoing need of new people starting yoga. The poses themselves are classic and won’t be outdated. The content might get periodic refreshes (maybe better video quality or updated tips), but the core remains. Small Business “How to” Guides: For example, a site like ContentCalendarPro might have an evergreen post “How to Create a Content Calendar: Step-by-Step.” As long as it’s updated to reflect any new tools or examples, a guide like that stays relevant since new marketers and small business owners continually want to learn that skill. Why it works: It solves a persistent pain point with clear steps and likely includes templates or examples to make it very actionable. These examples all address topics with staying power and are crafted to be the best answer possible. That’s the evergreen sweet spot.
Want a plan you can actually follow? Try the Content Calendar Tools to generate a weekly schedule and repurposing ideas.