Once you have a great evergreen topic, how you write and structure the content will influence its longevity and effectiveness. Here are some tips: - Make It Comprehensive and In-Depth: Evergreen content often serves as a definitive resource. That doesn’t always mean it has to be super long, but it should thoroughly cover the topic. If someone clicks your “Beginner’s Guide to Investing,” it should answer most of their basic questions in one place. High-quality evergreen pieces tend to be longer and more detailed than a typical short blog post because they aim to be the reference someone bookmarks. - Organize with Clear Structure: Use headings, subheadings, and bullet points to break up the content.
Not only does this make it reader-friendly (important for any content), but it helps skim-readers find what they need even years later . A table of contents or jump links for long articles can be helpful. Think of an evergreen post like a mini Wikipedia entry on the topic – easy to navigate and digest. - Write in a Timeless Style: Avoid language that will date the content. For example, saying “last year” or “recently” will make a 2019 article sound outdated in 2025. Instead, use phrasing like “in recent years (as of 2020)” if you must reference time. If you mention technologies or practices, focus on underlying principles or versions that aren’t quickly obsolete.
You can acknowledge the current state while making it clear the advice holds generally. For instance, “As of 2025, Instagram is one of the top platforms for marketers, and it’s likely to remain important in coming years” – that sentence still works a few years from now, whereas “Instagram is the new thing in 2025” would not. - SEO Optimize (Naturally): Since search traffic is a big part of evergreen content’s value, ensure you follow basic on-page SEO practices. Include the primary keyword in the title, in the headers where relevant, and in the body naturally. Use related terms (if the topic is “planting tomatoes,” mention related words like “tomato seedlings, soil, watering tomatoes” etc.).
But don’t keyword-stuff – write for humans first. Also, craft a meta description that will look appealing in search results for that topic. - Use Evergreen Examples: When illustrating your points, try to use examples that will still make sense down the line. For instance, an evergreen article about leadership might cite historical figures or long-standing companies as examples, rather than the CEO who’s big in the news this month. If you do use current examples (sometimes they’re the best ones), be prepared to update them in the future if needed.